Samsung wins European Customer Centricity Award for the first time

Samsung received the European Customer Centricity Award in the category of “Customer Success” for the first time. The company adheres to a strong competitive edge with well-known international partners.

With this, the judge noted the perfect way in which Samsung identified customer concerns quickly and provided solutions quickly and effectively in many digital touchpoints.

In its major customer plan, Samsung relies on continuous measurement of customer experience and early detection of customer issues across all areas of contact. The basis of this is an early detection system supported by AI.

The service professionals assess concerns and make solutions accessible to all customers in a wide range of digital environments. This includes various communication channels, Samsung Community Members, a website, and, if necessary, personal support through call centers or customer service farms.

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This forward-looking approach confirmed the European Customer Centricity Awards judge. Samsung has managed to establish itself at the European level in a strong competitive position with 210 presentations from 86 companies from 26 countries.

Samsung European Customer Centricity Awards

The European Customer Centricity Awards show the growing importance of a customer-focused strategy. According to organizer ARCET Global, the number of participants has doubled compared to last year

. The awards are guaranteed by the Customer Institute. The scoring model has been reviewed and recommended by Chester Business School in the UK. The decision was made by an independent expert judge.