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Samsung was 3rd largest 5G smartphones vendor in Central and Eastern Europe in Q3 2021
Recently, one of the top market research organizations, Strategy Analytics released its 5G smartphone sales report for the third quarter of 2021. The report reveals that the Chinese smartphone accounted for approximately 42 percent of 5G smartphone deployments in Central and Eastern Europe, at an annual growth rate of 5,700 percent.
During the same period, the sales of major brands such as Samsung, Apple, Realme, OnePlus, and Xiaomi is the world’s leading Android 5G retailer for Q3 2021 and is the world’s leading 5G smartphone retailer in Central and Eastern Europe.
Xiaomi’s 5G smartphone exports have grown exponentially than Apple and Samsung during the last year to take the top spot on 5G smartphones in the region. Samsung, with its list of affordable 5G smartphones ranked third with 11.5% of 5G smartphones shipped to the region, swelled from 34.3% in the last quarter.
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Xiaomi is expected to continue to lead the Eastern and Eastern European region for the full year of 2021 and continue to be the leader in 5G smartphone deployment by 2022, ”said Yiwen Wu, Senior Analyst at Strategy Analytics. “Xiaomi is making a profit in the absence of Huawei, as well as its high-end portfolio of 5G smartphones such as the Redmi Note 9T 5G and Mi 11 5G.
Apple is second in the 5G smartphone market in Q3 2021 in the Central and Eastern European region, with only a third of its 5G smartphones supply. Apple will expect a solid 4th quarter with its iPhone 13 list, but higher prices will limit their access to the region.
Realme and OnePlus have combined the top 5 5G smartphone retailers in Eastern and Eastern Europe with a share of 7.2% and 2.5% for 5G smartphone deployments respectively. When Realme gained a foothold last year, it was Xiaomi who took over most of the smartphone shipments, as Apple took a quarter of the market.
Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.