Samsung
Samsung UK unveiled 1st multi-channel business brand campaign
On October 6, Samsung unveiled Samsung’s bold new product launch campaign for its Samsung for Business division, the first since 2017. ‘Work Wonders’ celebrates the multitude of ways that businesses of all shapes and sizes in the UK can achieve remarkable things with the power of technology at heart – highlighting that the business world is no longer gray and black, but full of vibrations.
Along with a series of OOH installations that began work on Monday 4th in Old Street around London, the outstanding performance of ‘Work Wonders’, an art concept developed by Ogilvy, features new partnerships with Independent TV which raises awareness for Samsung business technology, as well as solutions, support, and security.
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Operated by Starcom as a media center working on the project, the partnership is made up of a three-part video series highlighting three glittering UK businesses, focusing on the human element of business technology. The campaign item will air on Independent TV – the new arm of Independent TV – in its first product partnership on October 6.
The content includes award-winning journalist and Independent lifestyle editor Harriet Hall as she talks to these selected businesses about how using technology has helped them work smarter and faster.
The three most prominent businesses are Future Yards, a brand new live music venue and artist hub in Birkenhead, Dame, the world’s first beautiful weather icon, and Lucy & Sam, for colorful children’s clothing and toddlers.
In the coming days, Samsung will also launch online videos throughout YouTube, which will be supported by the product’s own advertisers, marketed featured businesses, and create paid media for Themes, on social media, and in print in ES Magazine.
The multi-stakeholder campaign will continue until December and will be supported by a series of top PR jobs and talent collaborations – led by Ketchum – culminating in an event held at Samsung’s KX store in late November.
October 2024 started with the SDC24 event, where Samsung shared important updates about its software and products. One of the big announcements was the upcoming One UI 7 Beta update for developers, which will be released at the end of this year. While this is a change from last year, some users get disappointed by the timeline. However, Samsung never forgets to release its monthly update on time.
On the 5th day of this month, Samsung began releasing the October 2024 security patch for Galaxy devices to enhance security and stability. The Samsung Galaxy S24 FE, launched in late September 2024, is the first smartphone to receive the October 2024 security update. Several more Galaxy devices will get this update in the coming days.
October 2024 security update fixes several vulnerabilities and boosts the overall security of the devices. Samsung will soon release the details and updated devices list on the scope page.
Below you can check a list of Galaxy devices that have received the October 2024 security update.
Image: Samsung
Samsung One UI October 2024 Updates List
11/09
- Samsung brings October 2024 security update to Galaxy A55 5G
10/09
- Samsung Galaxy A13 secures October 2024 update ahead of many flagships
- Samsung Galaxy Z Flip 5, Fold 5 receiving October 2024 security update
- Samsung rolls out October 2024 update to Galaxy Z Fold 6, Flip 6
09/09
- Samsung Galaxy S24 grabs ‘crucial’ October 2024 update in the US
05/09
- Samsung drops October 2024 security update, Galaxy S24 FE takes the lead.
*More devices will be added to this list as Samsung releases the update for them.
If you have a Samsung device from the list above and haven’t updated it yet, go ahead and do it now. If your device isn’t on the list, you can manually check for updates by going to Settings >> Software Update >> Download and Install. You can share software updates screenshots and details by tagging our social media accounts.
At SDC24, Samsung displayed some of the upcoming One UI 7 changes including the new Quick Settings. The company is adopting squircle components across the interface. The new panel is crafted for user convenience while keeping an intuitive design.
The below-displayed Quick Settings could be featured in One UI 7. The changes are almost confirmed, but the final version could differ slightly. Tipster IceUniverse recently revealed the S25 Ultra mockup with One UI 7 interface.
One UI 7 vs One UI 6 – Quick Settings
One UI 7 could bring updated Network and Battery indicator components. The new software could display the battery percentage inside the icon itself. In One UI 6, the percentage comes outside the vertical battery icon.
WiFi and Bluetooth tiles will be featured in the first row of Quick Settings. The refreshed design increased the corner curvature, matching the squircle appearance. One UI 6.1 panel has square tiles with slightly curved corners.
The next layout consists of key settings in a 4×2 arrangement, which can be expanded further. The layout separates itself from the blurred background through solid BG with transparency. The labels of toggles don’t appear, cleaning the look further.
One UI 6’s layout consists of 12 toggles, expandable with pagination. The layout is a fixed format that doesn’t adjust to vacate place for other functions. In the left image, you can see the Music Player widget between two layouts.
Left: S25 Ultra mockup with One UI 7 via IceUniverse
One UI 6 added key display settings in a separate layout consisting of Brightness Slider as well as Eye comfort shield and Dark mode switches. Next to this layout, you get two big tiles of Smart View and Device Control.
One UI 7 splitted the display layout into two different layouts. The first features a brightness slider alongside the Eye comfort shield and Dark mode. The latter menu included a volume adjustment bar and toggles to adjust sound settings.
Samsung confirmed One UI 7 Beta will launch by the end of this year. The Public version will debut with the Galaxy S25 series next year. We expect the Stable rollout for Galaxy devices could start in early February.
Samsung One UI 7 is set to introduce new AI features for Galaxy phones. After the initial Galaxy AI arrival, Apple debuted Apple Intelligence with iOS 18. Samsung has also introduced new AI features with One UI 6.1.1 software to counter Apple’s entry.
Samsung One UI 7 Galaxy AI features wishlist
Galaxy AI brings both on-device AI and cloud-processing-based features. The latest frontier of Galaxy AI debuted on July 10 with the Galaxy Z6 series. Nevertheless, we are excited about more new and useful AI features with the 2025 iteration.
Enhanced on-device and cloud AI
The Galaxy S24 and Z6 series are powered by the Gemini Nano AI model. Google is working on Gemini Nano v2, which will have more AI capabilities, power efficiency, and reliability. Smartphones equipped with this new AI model would benefit.
With on-device AI features, consumers don’t need to worry about privacy. At the same time, consumers get quite useful image and video editing tools as well as wallpaper generators through cloud-based AI.
OS-level writing tools
One UI 7 should follow Apple’s edge of system-wide writing tools. Galaxy’s next major Galaxy AI upgrade should bring features like rewrite, proofread, and summarize. Upgraded writing assistance will surely help Galaxy users in their everyday tasks.
AI notifications
Notifications are the most important aspect of our phones. Whether it’s a phone call, text message, or social media interaction, the notification is the key to all. Due to multiple apps and services, users often face a condition where arrangement becomes a tough task.
Apple Intelligence managed to address the problem with the Priority Notifications. AI learns the usage patterns and importance plus priority of notifications. Based on deep analysis, the OS displays priority notifications on top followed by others.
Image and video enhancement
One UI 6.1’s Photo Editor added many useful tools for pro-editing in less time. Many third-party AI-powered photo editing apps are loaded with cool features. Samsung should adopt such tools to offer an effortless editing experience on Galaxy devices.
Smart Circle to Search
Circle to Search is a great feature that debuted with the Galaxy S24 series. Samsung and Google expanded it to their flagship devices. Besides, Google is working to fulfill its commitment to installing Circle to Search on 200 million devices worldwide.
This functionality should be further optimized with system functions. The addition of the translate button is worth praising and we need Circle to Search to evolve further. Apple’s iPhones have no similar or equivalent feature to Circle to Search.