According to market researcher Counterpoint Research, the growth in the premium segment outpaced the overall market growth of 26% YoY. Besides, the premium segment share in the global smartphone sales increased to 24% in Q2 2021, compared to 21% in Q2 2020.
As per the report, Samsung’s share in the premium smartphone market declined in the second quarter of the year as Apple strengthens its leadership. Although Samsung’s sales in the premium segment have grown by 13% YoY, the product has lost its share in the segment due to production disruptions in the Vietnamese unit following the recent outbreak of COVID-19.
However, with the introduction of the new Z fold 3 and Z flip 3 models at a lower price compared to their predecessors, Samsung is likely to acquire a share in H2 2021.
Where Apple continued to lead the segment, covering more than half of the sales over the quarter, followed by Samsung and Huawei. Since the launch of the iPhone 12 series in Q4 2020, Apple has continued to account for more than 50% of the premium smartphone market.
The South Korean tech giant has put a 17 percent stake in the premium market, with models priced at the US $400 or more, in April-June, down from 22 percent a year earlier.
Huawei Technologies’s share in the premium market has dropped to 6 percent from 17 percent a year earlier and shares third place with its Chinese rival Xiaomi Corp. The global premium smartphone market has seen annual sales growth of 46%, surpassing the overall smartphone market growth by 26 percent.
Counterpoint Research has added a premium share in global smartphone sales that increased to 24 percent in the second quarter, up from 21 percent last year.
Counterpoint Research says 5G is also a popular offering within the premium segment. Its data showed the total penetration of 5G devices within the premium market to 84 percent in the second quarter, up from 35 percent last year. For a price band of $600 and up, 95 percent of the devices were 5G support.
A market researcher predicted that the premium segment would grow further following the strong demand for high-end devices from Apple and Samsung.
Underdog phone brand jumped 50%, Samsung and Apple lost ground
In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Samsung enjoyed 2023’s last victory over Apple?
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.
Samsung Teams Up with Tech Titans for Arm’s IPO Amid Valuation Shuffle
A new report reveals that Samsung will participate as an anchor investor for Arm’s upcoming IPO after taking a conservative approach to the matter due to a perceived overvaluation and regulatory risk.
Samsung opted to make an investment in the chip designer, joining a slew of other industry players including Apple, Nvidia and Intel. Amazon, which was earlier rumored to be participating in the IPO, decided to step out.
It’s worth mentioning that the strategic investors have agreed to invest between $25 million and $100 million each. The specific amount for each company hasn’t been disclosed yet.
This means the offering price will come in between $47 and $51 per share. It makes Arm’s valuation between $50 billion and $55 billion, down from the initial estimation of $64 billion.
Arm’s IPO on Nasdaq, which is expected in September, is considered to be the biggest IPO deal of the year. The company controls a majority of the world’s application processor market, designing and licensing basic blueprints for chips.