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Samsung was third-largest tablet vendor in Western Europe in 2Q21
On July 29, famous market research agency Canalys released a report on the Western European tablet market for the second quarter of 2021. The report shows that Western European PC shipments(desktops, notebooks, and workstations) reached 15.0 million units, up 3% year on year.
Speaking about Samsung, the company was the third-largest retailer of Western European tablet retailers in the second quarter of the year, as South Korea’s largest technology company tries to find industry leader Apple.
According to the report, Samsung holds a market share of 18 percent in the Western European tablet market in April-June after its Galaxy Tab exports fell by 18 percent since last year.
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Apple was a leading provider with a 36 percent market share after shipping 2.8 million iPads in the second quarter. Lenovo Group came in second with 20 percent after its tablet expenditure increased by 87 percent per year.
Samsung Q2 Western European Tablet Market
Lenovo led the market, exported 4.1 million units, and took a 27% share. HP came second, sent 3.7 million units to take a 24% share. Dell, Acer, and Apple completed the top five, with 14%, 10%, and 9% shares respectively.
Lenovo was quick to address the need for tablets and delivered a wide range of models, including cheaper models, to fill the gap that Apple left with its more expensive iPads. Some of the top five retailers – Samsung, Huawei, and Amazon – however, have all suffered from declining shipments.
China’s Huawei Technologies Co took fourth place with an 8 percent market share followed by Amazon.com Inc. by 6 percent. The total tablet exports to Western Europe increased by 18 percent to 7.9 million units in the second quarter.
“Tablets are no longer just devices for entertainment, but have emerged as cheaper alternatives to PCs for remote working and learning, and are especially popular among students with basic needs,” said Trang Pham, a research analyst at Canalys.
Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.