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Samsung foldables to significantly grow by 2023 with 75% share
Samsung will unveil its next-generation foldable smartphones at an event on August 11. Although the market foldable is still a corner, we expect 2021 foldable smartphones to grow exponentially, with advanced building and hardware, and competitive pricing.
According to Counterpoint Research’s latest foldable smartphone shipment forecast, the 2021 deployment will remain at a single digit, approximately 9 million units. However, it will still be 3x growth over 2020, with Samsung ruling more than 88% share. By 2023, we expect a 10x growth in smartphone delivery.
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Although more OEMs are entering the folding smartphone space, we expect Samsung to continue to dominate with about 75% of the market share. If Apple is on the track of releasing its folding smartphone by 2023, it will not only be a point of take-off foldable but will also improve the yield and scale of every transaction.
The upcoming Samsung Galaxy foldable smartphones are highly anticipated as they are expected to bring greater improvements than their predecessors.
“With huge prices, improvements, and looks, Samsung is likely to target small customers with the new Flip smartphone. The newer versions of the Galaxy Z will also receive S Pen support, which can help absorb existing Note users, ”said Senior Analyst Jene Park, who is leading research at Counterpoint.
Even if Apple and Samsung hold the premium portion of the US smartphone market, folders are always more expensive, or in a monthly payment plan. “more affordable Samsung foldable smartphones may be attractive to some users, especially those who have previously purchased S-series or ‘plus’ or ‘ultra’ Note Not models. If the Flip model is sold at the same price as the ‘ultra’, we can see more acquisitions in the future.
Samsung President and Head of Mobile Communications BusinessTM Roh has announced that the new Galaxy Z series will focus on “epic cameras and vivid, immersive viewing experiences to long-lasting batteries and strong security”.
He also confirmed that the Z-series smartphones to be tracked will include S Pen support, bringing a new look. Samsung wants to attract business users and prosumers, and it makes sense as the larger fabric of collaboration makes it a great production tool.
Samsung remained the king in the Q2 2024 market, but Apple and Xiaomi are getting closer. IDC market research data shows that Samsung led the worldwide smartphone market in the second quarter of the year and Chinese brands scored rapid growth.
According to IDC, Samsung sold 53.9 million devices in the second quarter. The company occupied an 18.9% market share internationally. The company has slightly improved its sales share up from 53.5 million units in the same period last year.
The data suggests that Apple ranked second in terms of global volume sales. The iPhone maker shipped 45.2 million devices in Q2, 2024. It captured a market share of 15.8%, a modest increase from 44.5 million shipments in the second quarter of last year.
Third comes Xiaomi. The Chinese brand saw massive growth in sales year over year. It had sold 42.3 million smartphones in the second quarter alone. It’s a big jump from 33.2 million units shipped in Q2 2023, becoming a potential threat to Apple and Samsung.
Apart from this, Vivo also recorded significant growth in the global market. The company’s year-over-year growth in Q2 was 21.9%, with sales listing 25.9 million units with a market share of 9.1%. The growth percentage shows that aggressive marketing and boasting competitive specs into devices is paying off.
Samsung, Apple’s game isn’t over…
Last week, Samsung launched its new foldable phones, releasing on July 24, 2024. Apple, on the other hand, is expected to launch new flagship iPhones in September. It means, Samsung will enjoy the third quarter as well. The fourth quarter might be of Apple as iPhone sales would sharply grow in the global market given the new lineup release.
Samsung is now preparing to unveil new FE products later this year, followed by the S25 series in early next year. Chinese brands are expected to debut their latest flagships in the last quarter of this year, while Google Pixel phones are also coming in August.
Samsung today announced provisional sales and profit results for the second quarter. Samsung formally announced the provisional/predicted sales and operating profit, suggesting a massive profit boom in Q2, 2024 given the AI memory semiconductor rise.
In Q2, 2024, Samsung sales provisionally increased by 2.89% and operating profit by 57.34% compared to the previous quarter thanks to AI boom. Besides, the sales climbed by 23.31% and operating profit by 1,452.24% compared to the same period last year.
The company expects sales of 74 trillion won and operating profit of 10.4 trillion won on a consolidated basis. While these results are not final, there won’t be much change in the final result when it comes out. Samsung had a pretty profitable period in the second quarter.
Samsung in Q2
- Consolidated Sales: Approximately 74 trillion Korean won
- Consolidated Operating Profit: Approximately 10.4 trillion Korean won
The Korean tech giant is currently facing yield issues in its second-generation 3nm process. The flagship Exynos processor is unlikely to be commercialized this year. It would lead the Mobile business to face additional burdens due to rising prices of Snapdragon chipsets.
Meanwhile, Samsung is focussing on HBM (high bandwidth memory) semiconductors. HBM is a key player in artificial intelligence servers and data centers. The booming AI market will directly benefit Samsung’s semiconductor business.
Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
// Source