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Samsung topped the global smartphone memory market in Q1 2021: SA

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On July 7, 2021, the market analyzing company- Strategy Analytics released the latest research report of the global smartphone memory market measured a total revenue of 11.4 billion US Dollars in Q1 2021.

According to the report, Samsung Memory led the smartphone memory market with 49 percent (DRAM & NAND) followed by SK Hynix and Micron in Q1 2021. These three companies captured more than 80 percent revenue share in the global smartphone memory market in the first quarter of  2021.

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Talking about the NAND market, the smartphone NAND flash market observed 18 percent year-over-year growth in revenues driven by the adoption of UFS NAND flash chips, especially in mid and high-end devices.

Samsung Memory claimed the top spot with a revenue share of 42 percent followed by SK Hynix with 20 percent and Kioxia with 19 percent share in the smartphone NAND market in Q1 2021.

And the DRAM memory chip revenue observed an annual revenue growth of 21 percent in the quarter owing to the increase in new 5G device launches by smartphone customers.

Samsung Memory led in terms of market share, capturing a revenue share of 54 percent followed by SK Hynix and Micron each having 25 percent and 20 percent respectively in the smartphone DRAM market in Q1 2021.

A senior analyst at Strategy Analytics Jeffrey Mathew said, “The recovery in the smartphone end-market resulted in early customer orders for memory vendors who shipped high-density memory chips to some of the key smartphone models. Samsung Memory, SK Hynix, and Micron all gained share aided by the shipment of high capacity Multi-Chip Package (MCP) based memory solutions.”

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Samsung leads Q3 smartphone market, Huawei’s entry haunts Apple

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Samsung Galaxy S23 Ultra Z Fold 4 Beige

Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.

Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.

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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.

Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.

Samsung Q3 2023 Smartphone Market TrendForce

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Underdog phone brand jumped 50%, Samsung and Apple lost ground

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Samsung 55th shareholders meeting

In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.

According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.

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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.

Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.

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Samsung enjoyed 2023’s last victory over Apple?

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Samsung smartphone

Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.

According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.

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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.

The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.

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