We know that Samsung snatched the top position from Apple when it comes to the global smartphone market in Q1 2021. But what we don’t know that it is the outcome of huge planning and back-to-back smartphone launches without compromising on specs resulting in a demanding supply chain and recording-breaking sales numbers.
These mobiles were actually the “Key To Success” for Samsung during recent months and still showing some unbelievable sales numbers which we already seen in the previous reports.
Are mid-rangers the key to Samsung’s continued leadership in the global smartphone market?
Let’s just forget about the flagships and concentrate on the midrangers like Galaxy A52 and A72. These devices were launched in March and equipped with a bunch of great features and specs, including an FHD+ sAMOLED display, 90Hz refresh rate, 64MP quad-camera setup, IP68 water/dust resistance, and a lot more.
If you look at some specs you will find, these devices having some features which are only offered to the flagships in the past. For example, the IP68 rating and Space Zoom are earlier restricted to the Galaxy S20s and later in the Galaxy S21s with some improvements.
Therefore, this strategy of the Korean tech giant is the reason that drooling the suppliers for fulfilling the demands of consumers wanting the new A-series devices only.
Meanwhile, for those who purchased these devices for online media consumption on the phone itself. We are quite sure that they might be very happy with the performance of the latest A-series smartphones. It is because Samsung makes the best display in the world and these midrangers are not the exception to have it.
Apart from this, the new design language of the latest midrangers also looks quite funky and matches the current trend. This implies the youth also played a vital role to step up Samsung for some insane sales numbers.
Lastly, we come to a point that no other company understands the market the way Samsung does. It not only launch devices that attract customers but also takes care of the current requirements, especially from a smartphone user. So, this as a whole could be a correct explanation for the company’s outstanding performance in the global smartphone market, as per the current scenario.
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