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Samsung’s Austin chipset plant was shut down for more than a month after it faced immense power outages due to the winter halt. However, this sudden shut down of the plant affected many aspects of the company’s business including smartphone manufacturing, demand and supply chain of components, and much more.

At that time, the Korean tech giant was unable to give specific details on how long operations were going to be down, how much was lost in the shutdown or if there was huge damage to the machine that makes the processors.

But now we got some insights from the company officials that disclosed, around $268 million lost due to the damaged products in the Austin semiconductor plant. Therefore, the shutdown led to a huge loss for Samsung as well for its subsidiaries.

About 71.000 wafers affected in the Austin Semiconductor plant

Han Jinman, executive vice-president of Samsung’s memory chip business said, about 71,000 wafers were affected by production disruptions. He considered the wafer loss is equivalent to $268 million to $357 million.

In addition, this huge loss in the chip business was also the reason for profits decline in the first quarter of 2021, mainly due to disruptions and components losses caused by the shutdown.

Apart from this, the Austin plant typically operational 24 hours a day for years on end. Each batch of wafers uses a thin slice of semiconductor applied for the fabrication of integrated circuits that can take 45 to 60 days to make.

Therefore, the shutdown of any length can mean a loss of weeks of work. Restoring a fab is also a complicated process, and even in the best conditions, it could take a week to restart the working of the manufactory.

Austin chipset plant getting back on track!

Samsung executives claimed that once power and water service was restored at the plant, the company will be able to restore 90% of production by March 31.

Also, Samsung is working with the state, municipal government, and local utility companies to find solutions preventing similar shutdowns in the future.

Besides, it is expected by Samsung that the production line of the Austin plant is getting back on track and by Q2 the profitability of the chip business will also be improved leading to normalizing the chip shortage.

“In the second quarter, we fully normalized the production line in Austin, and we will try to improve profitability and sales by flexibly managing our product mix and using pricing strategies to secure future investment resources,”  added Jinman.

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9 Samsung Galaxy devices will get Circle to Search feature this week

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Samsung devices Circle to search feature

Samsung‘s Galaxy S24 series introduced the Google-powered Circle to Search feature, which is now set to expand to more Galaxy devices with the One UI 6.1 update. The Circle to Search feature expansion has been officially confirmed for more Google Pixel and Samsung Galaxy models.

Google and Alphabet CEO Sundar Pichai announced that Circle to Search will be available on more Pixel and Samsung Galaxy devices this week. He also noted that this feature would allow users to translate text on their screen without switching between applications.

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One UI 6.1 update will bring the Circle to Search feature to nine Samsung devices, including the Galaxy S23, Galaxy S23 FE, Galaxy S23 Plus, Galaxy S23 Ultra, Galaxy Z Flip 5, Galaxy Z Fold 5, Galaxy Tab S9, Galaxy Tab S9 Plus, and Galaxy Tab S9 Ultra.

Following the Pixel 8 and Pixel 7 series, this feature is also now scheduled to be released for the Pixel 6 series, Pixel Fold, and Pixel Tablet starting this week.

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Samsung’s Bespoke AI Combo shines in outdoor ads at Korea’s major landmarks

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Samsung Bespoke AI Combo

Samsung is enhancing its presence with the ‘Bespoke AI Combo’ through outdoor advertisements at major landmarks across Korea. The advertisement highlights the product’s efficiency, showcasing its ability to wash and dry clothes swiftly using AI technology.

Since the 8th of March, the campaign has reached 20 significant locations, leading to outstanding sales of over 1,000 units in just three days and a total of 3,000 units in 12 days.

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The company has showcased the ‘Bespoke AI Combo’ at prominent locations in Korea including Yeouido The Hyundai Seoul, Seoul COEX, Seoul Famille Station, Gangnam Station, Starfield Suwon, Busan Shinsegae Department Store Centum City Branch, and Shinsegae Department Store Daegu Branch.

Samsung is set to expand its marketing efforts for the ‘Bespoke AI Combo’ with a TV advertisement scheduled for the 23rd, complementing its existing outdoor campaign.

Furthermore, this year, Samsung continues to advance its AI home appliance line, introducing products like the Bespoke Jet AI and Bespoke Grande AI, strengthening its position as a leader in AI-powered home appliances.

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Apple faces US DOJ lawsuit over alleged iPhone monopoly

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Apple US DOJ iphone monopoly

The US Department of Justice (DOJ) has filed a lawsuit against tech giant Apple, accusing the company of maintaining an illegal monopoly in the smartphone market. The DOJ accuses Apple of violating the Sherman Antitrust Act.

The suit claims Apple has restricted third-party app growth, limited cloud and game-streaming services, forced continued iPhone purchases for messaging, diminished non-Apple smartwatch functionality, and prevented third-party digital wallet use.

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In a press conference, US Attorney General Merrick Garland highlighted issues such as the App Store’s fee system, degraded third-party accessory experiences, and relies heavily on Messages. The case, backed by 16 state Attorneys General, could have significant implications for Apple’s business practices and the broader tech industry.

The US DOJ said in a release about the suit:

Apple exercises its monopoly power to extract more money from consumers, developers, content creators, artists, publishers, small businesses, and merchants, among others.”

Apple US DOJ iphone monopoly

Apple also responded by defending its innovation and user-focused approach, warning that the lawsuit could hinder its ability to deliver the seamless technology integration users expect. Check the entire response of Apple below.

At Apple, we innovate every day to make technology people love — designing products that work seamlessly together, protect people’s privacy and security, and create a magical experience for our users. This lawsuit threatens who we are and the principles that set Apple products apart in fiercely competitive markets.

If successful, it would hinder our ability to create the kind of technology people expect from Apple — where hardware, software, and services intersect. It would also set a dangerous precedent, empowering the government to take a heavy hand in designing people’s technology. We believe this lawsuit is wrong on the facts and the law, and we will vigorously defend against it.”

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