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Earlier this month, the White House hosted a meeting with corporate leaders of Samsung, Intel, and other companies to discuss how to ensure a stable chip supply in the US as its global scarcity is at the peak.

Among those companies, Samsung is the most affected OEM from chipset shortage as its Austin-based plant of semiconductors faced massive power outage due to winter halt.

However, the fab plant resumed operations in late March to stabilize the demand and supply chain but looks like the shortage transformed into a pandemic for the company, just like the ongoing COVID-19 scenario.

Now to tackle this pandemic, “the chipset one”, officials said on Thursday that they will maximize its foundry production capacity to cope up with soaring demand for chips.

“We will maximize our foundry capacity by operating our Pyeongtaek line in the second half, actively responding to increasing demand,” said Han Seung-hoon, a vice president at the Samsung’s foundry division.

The foundry is located in Pyeongtaek, south of Seoul where the company will start mass production in the second half of this year to handle the rising demand for semiconductors.

Moreover, Samsung started construction for its foundry production line in the city in the month of May (2020), with plans to produce advanced 7-nanometer and 5-nanometer chips based on the company’s process technology.

The new foundry will also fulfill the chipset demand of Other Firms

The designed components of Pyeongtaek foundry will not only manage the company’s SoC demand but also help the various firms including global automakers and other manufacturers, which are also struggling with the same issue.

Besides, Samsung’s announcement comes as a stress buster for manufacturers in the automobile, technology, and other industries as now they will get enough chips for their products by meeting the rising demand.

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9 Samsung Galaxy devices will get Circle to Search feature this week

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Samsung devices Circle to search feature

Samsung‘s Galaxy S24 series introduced the Google-powered Circle to Search feature, which is now set to expand to more Galaxy devices with the One UI 6.1 update. The Circle to Search feature expansion has been officially confirmed for more Google Pixel and Samsung Galaxy models.

Google and Alphabet CEO Sundar Pichai announced that Circle to Search will be available on more Pixel and Samsung Galaxy devices this week. He also noted that this feature would allow users to translate text on their screen without switching between applications.

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One UI 6.1 update will bring the Circle to Search feature to nine Samsung devices, including the Galaxy S23, Galaxy S23 FE, Galaxy S23 Plus, Galaxy S23 Ultra, Galaxy Z Flip 5, Galaxy Z Fold 5, Galaxy Tab S9, Galaxy Tab S9 Plus, and Galaxy Tab S9 Ultra.

Following the Pixel 8 and Pixel 7 series, this feature is also now scheduled to be released for the Pixel 6 series, Pixel Fold, and Pixel Tablet starting this week.

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Samsung’s Bespoke AI Combo shines in outdoor ads at Korea’s major landmarks

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Samsung Bespoke AI Combo

Samsung is enhancing its presence with the ‘Bespoke AI Combo’ through outdoor advertisements at major landmarks across Korea. The advertisement highlights the product’s efficiency, showcasing its ability to wash and dry clothes swiftly using AI technology.

Since the 8th of March, the campaign has reached 20 significant locations, leading to outstanding sales of over 1,000 units in just three days and a total of 3,000 units in 12 days.

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The company has showcased the ‘Bespoke AI Combo’ at prominent locations in Korea including Yeouido The Hyundai Seoul, Seoul COEX, Seoul Famille Station, Gangnam Station, Starfield Suwon, Busan Shinsegae Department Store Centum City Branch, and Shinsegae Department Store Daegu Branch.

Samsung is set to expand its marketing efforts for the ‘Bespoke AI Combo’ with a TV advertisement scheduled for the 23rd, complementing its existing outdoor campaign.

Furthermore, this year, Samsung continues to advance its AI home appliance line, introducing products like the Bespoke Jet AI and Bespoke Grande AI, strengthening its position as a leader in AI-powered home appliances.

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Apple faces US DOJ lawsuit over alleged iPhone monopoly

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Apple US DOJ iphone monopoly

The US Department of Justice (DOJ) has filed a lawsuit against tech giant Apple, accusing the company of maintaining an illegal monopoly in the smartphone market. The DOJ accuses Apple of violating the Sherman Antitrust Act.

The suit claims Apple has restricted third-party app growth, limited cloud and game-streaming services, forced continued iPhone purchases for messaging, diminished non-Apple smartwatch functionality, and prevented third-party digital wallet use.

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In a press conference, US Attorney General Merrick Garland highlighted issues such as the App Store’s fee system, degraded third-party accessory experiences, and relies heavily on Messages. The case, backed by 16 state Attorneys General, could have significant implications for Apple’s business practices and the broader tech industry.

The US DOJ said in a release about the suit:

Apple exercises its monopoly power to extract more money from consumers, developers, content creators, artists, publishers, small businesses, and merchants, among others.”

Apple US DOJ iphone monopoly

Apple also responded by defending its innovation and user-focused approach, warning that the lawsuit could hinder its ability to deliver the seamless technology integration users expect. Check the entire response of Apple below.

At Apple, we innovate every day to make technology people love — designing products that work seamlessly together, protect people’s privacy and security, and create a magical experience for our users. This lawsuit threatens who we are and the principles that set Apple products apart in fiercely competitive markets.

If successful, it would hinder our ability to create the kind of technology people expect from Apple — where hardware, software, and services intersect. It would also set a dangerous precedent, empowering the government to take a heavy hand in designing people’s technology. We believe this lawsuit is wrong on the facts and the law, and we will vigorously defend against it.”

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