Samsung will launch the Galaxy M12 in South Korea on April 28
On March 11, 2021, Samsung launched a new affordable smartphone under its Galaxy M segment called Galaxy M12 in India. This budget phone features a larger display with a higher refresh rate, quad-camera system, matte design on the back, a big battery with fast charging, and much more at a quite affordable price.
Following its launch in India, the M12 gained huge popularity among consumers who wants to get a good smartphone without spending too much money. Now, it looks like the South Korean tech giant is going to expand the availability of this handset to more regions.
According to Samsung South Korea, the Galaxy M12, which focuses on essential functions of smartphones will launch in the country on April 28, 2021.
The Galaxy M12: Specifications
The Galaxy M12 sports a 6.5″ large display that supports a 90Hz refresh rate, enabling you to enjoy a smoother screen when watching videos or scrolling through websites. When it comes to appearance, the Galaxy M12 has a matte rear design with a micro pattern.
On the rear, the M12 features a quad-camera system including a 48-megapixel main camera, a 5-megapixel ultra-wide camera, a 2-megapixel depth camera, and a 2-megapixel macro camera. This massive camera setup lets users shoot a variety of subjects from portraits to landscapes like a professional. Moreover, it has an 8-megapixel camera on the front for selfies.
The Korean Galaxy M12 packs a 5000mAh large-capacity battery, down 1000mAh than the Indian variant. The long-lasting battery allows consumers to freely enjoy various functions of a smartphone all day without worrying about charging. Convenience is also improved with 15W fast charging and side fingerprint recognition.
Availability
Samsung will launch the Galaxy M12 as a black online self-contained model. It will go official with a starting price tag of 198000 won and will available to purchase through the Samsung Electronics homepage, 11th Street, Coupang, Gmarket, and other open markets.
Aside from this, the company will provide a two-month free subscription to ‘YouTube Premium’, a premium video streaming service, to customers who purchase ‘Galaxy M12’.
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Samsung’s executive chairman Jay Y. Lee (Lee Jae-yong in Korean) topped the Forbes 2024 Richest Korean list for the first time. On April 17, Forbes revealed that the Samsung boss is the richest in South Korea, with his assets increasing by $3.5 billion, bringing his total net worth to $11.5 billion.
Thanks to a rise in Samsung’s stocks, Samsung’s Lee jumped to the top of the Forbes 2024 Richest Korean list. Notably, the company’s stocks significantly hiked after the revelation that it’s developing high-bandwidth memory chips used in AI computing for NVIDIA.
Forbes 2023 Richest Korean, Kim Byung-ju, slipped to second this year with assets worth $9.7 billion. The third place went to Seo Jung-jin, honorary chairman of Celltrion, with assets of $7.5 billion.
Cho Jung-ho, chairman of Meritz Financial Group, ranked fourth with $6.2 billion, and Chung Mong-koo, honorary chairman of Hyundai Motor Group, was fifth with $4.6 billion.
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Samsung established an AI chip design-dedicated Advanced Processor Lab in Silicon Valley, US. Formerly known as the Advanced Institute of Technology, Samsung’s SAIT is said to have formed the new Lab to strengthen its AI chip R&D in the US.
BusinessKorea reports that the new Samsung Advanced Processor Lab to focus on developing next-gen AI semiconductor design assets in the US. The assets are said to be focused on the RISC-V area, which serves as a foundational design asset for semiconductor chip design.
Samsung’s initiative with RISC-V is interpreted as a move towards technological independence. Therefore, the company is expanding its R&D organization in Silicon Valley, aiming to enhance design capabilities to disrupt the market currently dominated by NVIDIA.
Amid the booming AI era, the market of advanced semiconductors is also expanding. Samsung has completed the development of its Mach-1 AI semiconductor and supplied prototypes to global firms including Korea’s Naver. The company has also started the development of Mach-2.
Under the CHIPS Act, Samsung received huge subsidies to boost investment in the US. It’s worth noting that the Biden govt awarded a 12% subsidy of Samsung’s total investment, which is significantly higher than Intel and TSMC’s subsidy.
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Samsung’s first 3nm Exynos 2500 chip could outpace Snapdragon 8 Gen 4 in power efficiency. Both chipsets will power the next-gen Galaxy flagships, scheduled for an early 2025 launch. Recent input suggests that Exynos is returning as a tough rival to Snapdragon.
The Exynos 2500 will be made on Samsung’s 2nd-gen 3nm process technology. The S24’s Exynos 2400 chipset impressed the industry with significant improvements over its predecessor. The company appears to be leveling up the game next year.
Thanks to the cutting-edge process node, Samsung’s next Exynos could finally surpass its Snapdragon counterpart in power efficiency. The company may utilize its advanced FOWLP in the Exynos 2500 to make it run at higher clock speeds at the same power consumption level.
Qualcomm is facing power efficiency concerns with its recent Snapdragon chips. Due to reduced efficiency, phone makers are forced to bring up to 5000mAh battery. Samsung apparently seized this opportunity to bring back its in-house Exynos back to the contest.
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