Samsung and CLG partnered for their own promotional benefits
Samsung is aggressively progressing towards the gaming market by its back-to-back product launches. Whether it’s G9 Monitors, 4K QLED TVs, or its blazingly fast SSDs, the company has all the goodies to attract the gaming enthusiast.
Following this episode, the South Korean tech giant decided to promote these devices so that it has collaborated with CLG (Top-tier North American esports organization) to provide memory hardware devices for all their gaming teams.
According to Samsung US, this partnership will be working on editorial-style digital content series, premier brand integration throughout CLG’s team, and player digital channels across Twitch, Twitter, and Instagram.
Moreover, the company is also presenting the CLG’s Amateur Competition Platform through its “Samsung Open Tournament Series,” where it will be indulged in marketing various assets via Twitch live streams.
However, this chain of gaming contests will also be giving opportunity for everyone to gain experience in a competitive and comfortable environment.
“CLG has seen such a positive response to the Amateur Events that we’ve created over the last year and we can’t wait to expand on this venture with Samsung,” said Dan Fleeter, COO, CLG. “We believe there is a huge opportunity to engage with more Amateur esports players and Samsung is the perfect partner to help grow this platform exponentially as they understand like us the importance of every millisecond.”
Samsung as the official ‘ Computer Memory Hardware Devices Partner’ for CLG
As a part of the partnership, Samsung will be supplying its NVMe storage equipment which will be used throughout the CLG Performance Center, providing faster data access than the traditional SSD hard drives.
Meanwhile, there is a possibility that these high-speed data devices will also be used in the PCs for the gaming tournaments that will take place on April 24. However, these tournaments will be held on alternate days between League of Legends and fan-voted games.
Lastly, this way of advertisement is quite a new step from Samsung. But, it is reported that the company will follow this tactic in several sweepstakes and promotions throughout the year where such Samsung products will be given as prizes to the contestants.
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Samsung’s executive chairman Jay Y. Lee (Lee Jae-yong in Korean) topped the Forbes 2024 Richest Korean list for the first time. On April 17, Forbes revealed that the Samsung boss is the richest in South Korea, with his assets increasing by $3.5 billion, bringing his total net worth to $11.5 billion.
Thanks to a rise in Samsung’s stocks, Samsung’s Lee jumped to the top of the Forbes 2024 Richest Korean list. Notably, the company’s stocks significantly hiked after the revelation that it’s developing high-bandwidth memory chips used in AI computing for NVIDIA.
Forbes 2023 Richest Korean, Kim Byung-ju, slipped to second this year with assets worth $9.7 billion. The third place went to Seo Jung-jin, honorary chairman of Celltrion, with assets of $7.5 billion.
Cho Jung-ho, chairman of Meritz Financial Group, ranked fourth with $6.2 billion, and Chung Mong-koo, honorary chairman of Hyundai Motor Group, was fifth with $4.6 billion.
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Samsung established an AI chip design-dedicated Advanced Processor Lab in Silicon Valley, US. Formerly known as the Advanced Institute of Technology, Samsung’s SAIT is said to have formed the new Lab to strengthen its AI chip R&D in the US.
BusinessKorea reports that the new Samsung Advanced Processor Lab to focus on developing next-gen AI semiconductor design assets in the US. The assets are said to be focused on the RISC-V area, which serves as a foundational design asset for semiconductor chip design.
Samsung’s initiative with RISC-V is interpreted as a move towards technological independence. Therefore, the company is expanding its R&D organization in Silicon Valley, aiming to enhance design capabilities to disrupt the market currently dominated by NVIDIA.
Amid the booming AI era, the market of advanced semiconductors is also expanding. Samsung has completed the development of its Mach-1 AI semiconductor and supplied prototypes to global firms including Korea’s Naver. The company has also started the development of Mach-2.
Under the CHIPS Act, Samsung received huge subsidies to boost investment in the US. It’s worth noting that the Biden govt awarded a 12% subsidy of Samsung’s total investment, which is significantly higher than Intel and TSMC’s subsidy.
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Samsung’s first 3nm Exynos 2500 chip could outpace Snapdragon 8 Gen 4 in power efficiency. Both chipsets will power the next-gen Galaxy flagships, scheduled for an early 2025 launch. Recent input suggests that Exynos is returning as a tough rival to Snapdragon.
The Exynos 2500 will be made on Samsung’s 2nd-gen 3nm process technology. The S24’s Exynos 2400 chipset impressed the industry with significant improvements over its predecessor. The company appears to be leveling up the game next year.
Thanks to the cutting-edge process node, Samsung’s next Exynos could finally surpass its Snapdragon counterpart in power efficiency. The company may utilize its advanced FOWLP in the Exynos 2500 to make it run at higher clock speeds at the same power consumption level.
Qualcomm is facing power efficiency concerns with its recent Snapdragon chips. Due to reduced efficiency, phone makers are forced to bring up to 5000mAh battery. Samsung apparently seized this opportunity to bring back its in-house Exynos back to the contest.
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