Samsung’s smartphone chipset market share to improve this year: Report
The global smartphone AP market gained 25 percent to a record $25 billion last year because of the solid demand for 5G-supporting APs that accounted for more than 25 percent of all smartphone APs shipped in 2020, reports StrategyAnalytics. There was also increased demand for 7nm and 5nm APs which benefited TSMC and Samsung.
In terms of revenue in 2020, Samsung became the world’s fifth-largest smartphone application processor (AP) maker. However, the company’s mobile AP performance largely depends on its Galaxy smartphone sales as it focusing to expand its presence in the mobile microprocessor sector.
Back in 2020, the Korean tech giant defended its status as the world’s largest smartphone producer but saw its handset shipments drop. It is worth mentioning that Samsung has had success with its Vivo 5G chip relationship in 2020 while the Korean customer’s underperformance in the smartphone market limited its growth.
Strategy Analytics projected that Samsung is likely to expand its presence in the mobile AP market this year with improved handset sales.
“Samsung Mobile is expected to perform better in 2021 with its increased shipments in the 5G space,” the researcher said.
On the other hand, Qualcomm led the smartphone chipset market because of the popular demand of its Snapdragon series with an impressive share of 31 percent.
Apple was landed on the second spot with a 23 percent share after its A14 Bionic which powers the iPhone 12 series, followed by HiSilicon listed on third with an 18% revenue share and MediaTek dropped on fourth with 18% share.
“Leading-edge 5nm and 7nm APs accounted for 40 percent of all smartphone AP shipments in 2020, boosting overall average selling prices,” Kundojjala said.
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Business
Samsung leads Q3 smartphone market, Huawei’s entry haunts Apple
Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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Business
Underdog phone brand jumped 50%, Samsung and Apple lost ground
In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Business
Samsung enjoyed 2023’s last victory over Apple?
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.