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Apple launched its new iPhone lineup that includes four different models including iPhone 12 Mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max. The iPhone 12 is the first Apple lineup that features 5G connectivity support in all four models.

Along with its dominant reputation and privacy protection, the 5G connectivity became a big turning point to gain the sales of the latest iPhones globally. The market results also confirmed consumers’ positive response to the iPhone 12 lineup as the Cupertino tech giant led the global smartphone market in the fourth quarter of last year.

Moving forward, Samsung unveiled its new Galaxy S flagship – Galaxy S21 series earlier this year that comes at lesser pricing compared to the previous generations. The comparatively affordable price tags of these phones will surely help the company to retain the top spot in the table of the global smartphone market.

Now, according to the information, global smartphone shipments are forecast to grow 6.5 percent on-year to 1.38 billion units in 2021 and the South Korean tech giant is expected to defend its top status in the global smartphone market this year despite challenges from Chinese brands such as Xiaomi, Huawei, etc.

The reports show that Samsung Samsung’s market share is predicted at 20 percent, unchanged from a year earlier, according to market researcher Strategy Analytics. On the other hand, Apple is expected to remain second, with its market share also staying the same as that of last year at 16 percent.

Adding to this, Chinese phone makers will make strong growth this year by taking over the market share of their competitor Huawei that is struggling from the U.S. sanctions.

Furthermore, it is said that Xiaomi will rise to the third spot with a share of 13 percent, up from 11 percent a year earlier, followed by Vivo with 11 percent and Oppo with 10 percent. Both Vivo and Oppo had a 9 percent market share in 2020.

“2021 is going to be the year of Chinese smartphone vendors,” “In Asia Pacific, Vivo, Xiaomi and Oppo will become top three players driven by aggressive marketing, expanding channel footprints and competitive pricing.” said Linda Sui, a senior director at Strategy Analytics.

Strategy Analytics believes, in Africa and the Middle East, Chinese smartphone manufacturer Transsion will replace Samsung as the largest supplier in the region. In order to withstand the challenge of Chinese players with fierce competition in low-end smartphones, Samsung has high hopes for the Galaxy A series.

However, Samsung has recently launched new mid-range smartphones under its Galaxy A series that are the Galaxy A52, A52 5G, and A72. These phones feature powerful hardware, premium design, and the latest software with three year OS update guarantee that can surely raise the company’s shipments graph.


James is the lead content creator on Sammy Fans and mostly works on Samsung's firmware section. His first phone was the Galaxy S4 and continues to get new S series devices. Most of the time, James tries to learn about new technologies and gadgets but he also sneaks a bit of free time to nearby rivers and nature.


Samsung Teams Up with Tech Titans for Arm’s IPO Amid Valuation Shuffle



Samsung ARM

A new report reveals that Samsung will participate as an anchor investor for Arm’s upcoming IPO after taking a conservative approach to the matter due to a perceived overvaluation and regulatory risk.

Samsung opted to make an investment in the chip designer, joining a slew of other industry players including Apple, Nvidia and Intel. Amazon, which was earlier rumored to be participating in the IPO, decided to step out.

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It’s worth mentioning that the strategic investors have agreed to invest between $25 million and $100 million each. The specific amount for each company hasn’t been disclosed yet.

This means the offering price will come in between $47 and $51 per share. It makes Arm’s valuation between $50 billion and $55 billion, down from the initial estimation of $64 billion.

Arm’s IPO on Nasdaq, which is expected in September, is considered to be the biggest IPO deal of the year. The company controls a majority of the world’s application processor market, designing and licensing basic blueprints for chips.


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Samsung vs Apple: The Epic Battle for Smartphone Supremacy in 2023



Apple iPhone 15 Pro

Market research firm TrendForce published the latest report on their analysis. The agency disclosed that after global smartphone production dropped by nearly 20% year-on-year in the first quarter, production continued to decline by about 6.6% in the second quarter, to 270 million units.

In particular, the global smartphone production in the first half of 2023 was 520 million units, a 13.3% decline compared to the same period last year. Both individual quarters and the first half of the year in total set a ten-year low.

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TrendForce analysts pointed out that there are three reasons for the sluggish production performance:

  • First, the lifting of epidemic prevention restrictions did not drive demand as expected;
  • Secondly, the demographic dividend effect of the emerging Indian market has not effectively exerted its advantages;
  • Thirdly, in 2022, brands will be deeply affected by excessive channel inventory. It was originally expected that as inventory is reduced, brands will return to production levels.

However, now affected by economic weakness, people’s consumption willingness is more conservative, resulting in poor production performance in the first half of the year. expected.

Second Quarter Market

In the second quarter, Samsung still topped the list, with Q2 output reaching 53.9 million units, a decrease of 12.4% from the previous quarter. The same period coincided with the replacement of old and new Apple models, with output of 42 million units, a decrease of 21.2% from the previous quarter.

Adding to this, the most obvious change in the smartphone market was Transsion (including TECNO, Infinix, and itel). Transsion surpassed vivo and entered fifth place in the world for the first time. Its output increased by more than 70% month-on-month to 25.1 million units.

TrendForce Q2 2023 Market


In addition to Samsung and Apple, Xiaomi (including Xiaomi, Redmi, and POCO) produced approximately 35 million units in the second quarter, an increase of 32.1% from the previous quarter.

OPPO (realme, and OnePlus included) produced about 33.6 million units in the second quarter, an increase of 25.4% from the previous quarter. Q3 is expected to have a growth rate of about 10-15%, closely following Xiaomi.

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Samsung gears up to dominate the booming GDDR market amid global gaming surge



Samsung GDDR7 DRAM

Samsung and SK Hynix are strengthening their foray into the GDDR (Graphic Double Data Rate (GDDR) market amid the global gaming surge. The companies appear to be preparing to lead the GDDR market while gaining technological advantage in next-generation products.

Recently, IGI (Industry Growth Insights) published its new report citing that the GDDR market will grow from $3.2 billion in 2018 to $4.8 billion in 2030 with an average annual growth rate of 7.6%. It’s predicted that high-performance GDDR like GDDR6 will record a double-digit growth rate every year.

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Samsung x GDDR

In July, Samsung Electronics developed GDDR7, the industry’s most advanced product, for the first time, and supplied samples to Nvidia for verification for next-generation system installation. SK Hynix also plans to complete GDDR7 development within this year.

On the other hand, Micron plans to introduce GDDR7 in the first half of next year, a step later. In this situation, Nvidia, the world’s largest customer in the GPU market, is known to preferentially review Samsung Electronics’ products instead of Micron’s next-generation products.

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