Galaxy A series will help Samsung not losing top spot against Chinese rivals
Apple launched its new iPhone lineup that includes four different models including iPhone 12 Mini, iPhone 12, iPhone 12 Pro, and iPhone 12 Pro Max. The iPhone 12 is the first Apple lineup that features 5G connectivity support in all four models.
Along with its dominant reputation and privacy protection, the 5G connectivity became a big turning point to gain the sales of the latest iPhones globally. The market results also confirmed consumers’ positive response to the iPhone 12 lineup as the Cupertino tech giant led the global smartphone market in the fourth quarter of last year.
Moving forward, Samsung unveiled its new Galaxy S flagship – Galaxy S21 series earlier this year that comes at lesser pricing compared to the previous generations. The comparatively affordable price tags of these phones will surely help the company to retain the top spot in the table of the global smartphone market.
Now, according to the information, global smartphone shipments are forecast to grow 6.5 percent on-year to 1.38 billion units in 2021 and the South Korean tech giant is expected to defend its top status in the global smartphone market this year despite challenges from Chinese brands such as Xiaomi, Huawei, etc.
The reports show that Samsung Samsung’s market share is predicted at 20 percent, unchanged from a year earlier, according to market researcher Strategy Analytics. On the other hand, Apple is expected to remain second, with its market share also staying the same as that of last year at 16 percent.
Adding to this, Chinese phone makers will make strong growth this year by taking over the market share of their competitor Huawei that is struggling from the U.S. sanctions.
Furthermore, it is said that Xiaomi will rise to the third spot with a share of 13 percent, up from 11 percent a year earlier, followed by Vivo with 11 percent and Oppo with 10 percent. Both Vivo and Oppo had a 9 percent market share in 2020.
“2021 is going to be the year of Chinese smartphone vendors,” “In Asia Pacific, Vivo, Xiaomi and Oppo will become top three players driven by aggressive marketing, expanding channel footprints and competitive pricing.” said Linda Sui, a senior director at Strategy Analytics.
Strategy Analytics believes, in Africa and the Middle East, Chinese smartphone manufacturer Transsion will replace Samsung as the largest supplier in the region. In order to withstand the challenge of Chinese players with fierce competition in low-end smartphones, Samsung has high hopes for the Galaxy A series.
However, Samsung has recently launched new mid-range smartphones under its Galaxy A series that are the Galaxy A52, A52 5G, and A72. These phones feature powerful hardware, premium design, and the latest software with three year OS update guarantee that can surely raise the company’s shipments graph.
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Samsung remained the king in the Q2 2024 market, but Apple and Xiaomi are getting closer. IDC market research data shows that Samsung led the worldwide smartphone market in the second quarter of the year and Chinese brands scored rapid growth.
According to IDC, Samsung sold 53.9 million devices in the second quarter. The company occupied an 18.9% market share internationally. The company has slightly improved its sales share up from 53.5 million units in the same period last year.
The data suggests that Apple ranked second in terms of global volume sales. The iPhone maker shipped 45.2 million devices in Q2, 2024. It captured a market share of 15.8%, a modest increase from 44.5 million shipments in the second quarter of last year.
Third comes Xiaomi. The Chinese brand saw massive growth in sales year over year. It had sold 42.3 million smartphones in the second quarter alone. It’s a big jump from 33.2 million units shipped in Q2 2023, becoming a potential threat to Apple and Samsung.
Apart from this, Vivo also recorded significant growth in the global market. The company’s year-over-year growth in Q2 was 21.9%, with sales listing 25.9 million units with a market share of 9.1%. The growth percentage shows that aggressive marketing and boasting competitive specs into devices is paying off.
Samsung, Apple’s game isn’t over…
Last week, Samsung launched its new foldable phones, releasing on July 24, 2024. Apple, on the other hand, is expected to launch new flagship iPhones in September. It means, Samsung will enjoy the third quarter as well. The fourth quarter might be of Apple as iPhone sales would sharply grow in the global market given the new lineup release.
Samsung is now preparing to unveil new FE products later this year, followed by the S25 series in early next year. Chinese brands are expected to debut their latest flagships in the last quarter of this year, while Google Pixel phones are also coming in August.
Samsung today announced provisional sales and profit results for the second quarter. Samsung formally announced the provisional/predicted sales and operating profit, suggesting a massive profit boom in Q2, 2024 given the AI memory semiconductor rise.
In Q2, 2024, Samsung sales provisionally increased by 2.89% and operating profit by 57.34% compared to the previous quarter thanks to AI boom. Besides, the sales climbed by 23.31% and operating profit by 1,452.24% compared to the same period last year.
The company expects sales of 74 trillion won and operating profit of 10.4 trillion won on a consolidated basis. While these results are not final, there won’t be much change in the final result when it comes out. Samsung had a pretty profitable period in the second quarter.
Samsung in Q2
- Consolidated Sales: Approximately 74 trillion Korean won
- Consolidated Operating Profit: Approximately 10.4 trillion Korean won
The Korean tech giant is currently facing yield issues in its second-generation 3nm process. The flagship Exynos processor is unlikely to be commercialized this year. It would lead the Mobile business to face additional burdens due to rising prices of Snapdragon chipsets.
Meanwhile, Samsung is focussing on HBM (high bandwidth memory) semiconductors. HBM is a key player in artificial intelligence servers and data centers. The booming AI market will directly benefit Samsung’s semiconductor business.
Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
// Source