Samsung records negligible decline in wearable market in fourth quarter of last year

Recently, IDC (International Data Corporation) released the report of the global wearable market of the fourth quarter of this year. According to the data shared by IDC, the global wearable shipment reached 153.5 million in Q4 2020 with a jump of 27.2% YoY.

Talking about Samsung, the Korean tech giant ranked third with 8.8 million shipments during the same period. The low-cost wristbands also saw greater traction and were able to compete with the Chinese brands in a few markets although the overall volume for these devices was comparatively low at 1.3 million units, while the overall watch shipments declined to 2.9 million in 4Q20.

The research shows that Apple again leads the global wearable market with a 36.2% market share during the last quarter of 2020. The impressive sales of Apple Watch Series 6, Watch SE, and Watch Series 3 helped the company to remain on top even after the Covid-19 pandemic.

On the other hand, Xiaomi lands on the second position with 5% growth year over year. Meanwhile, the shipments of Mi Band dropped 18.3%. Looking ahead, the company is well-positioned to gain from Huawei’s declines as well as grow in EMEA thanks to its push in the smartphone industry.

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“In-home fitness programs are quickly becoming a crucial component of the wearables offering for many companies. Beyond that, the proliferation of health sensors such as skin temperature, ECG, and heart rate tracking are allowing users and health professionals to better understand the onset and tracking of diseases,” said the research manager for IDC.