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Samsung and Hiya extends partnership to block spam and fraud calls on Galaxy devices
Samsung and Hiya, a spam and call detection company, have announced the extension of their partnership until 2025 to power the Samsung Smart Call feature to stop and fraud calls.
Under the new partnership extension, Samsung Smart Call will now automatically block fraud calls on devices with One UI 2.5 and above with improved protection. Samsung customers can activate Smart Call on their device by going to ‘Caller ID and spam protection’ in Call Settings and switching the function on.
Furthermore, with Hiya Connect, businesses can also check features such as Branded Call, Secure Call, reputation monitoring and management, and self-serve analytics.
“We’re thrilled to build on our partnership with Samsung and continue to make the voice call better for Samsung customers. We have a lot of exciting innovations in the works and Samsung customers will be some of the first to experience them. We’re also pleased that businesses can continue to use Hiya to connect with customers on Samsung devices, which has become increasingly more critical over the past few months.” – Alex Algard, CEO at Hiya
“At Samsung, we are dedicated to making the mobile experience safer and more engaging for our customers. We are excited to continue our partnership with Hiya to offer best-in-class solutions to our customers across the globe.” – Inkang Song, VP, and Head of Technology Strategy Group, Mobile Communication Business, Samsung Electronics.
Samsung established an AI chip design-dedicated Advanced Processor Lab in Silicon Valley, US. Formerly known as the Advanced Institute of Technology, Samsung’s SAIT is said to have formed the new Lab to strengthen its AI chip R&D in the US.
BusinessKorea reports that the new Samsung Advanced Processor Lab to focus on developing next-gen AI semiconductor design assets in the US. The assets are said to be focused on the RISC-V area, which serves as a foundational design asset for semiconductor chip design.
Samsung’s initiative with RISC-V is interpreted as a move towards technological independence. Therefore, the company is expanding its R&D organization in Silicon Valley, aiming to enhance design capabilities to disrupt the market currently dominated by NVIDIA.
Amid the booming AI era, the market of advanced semiconductors is also expanding. Samsung has completed the development of its Mach-1 AI semiconductor and supplied prototypes to global firms including Korea’s Naver. The company has also started the development of Mach-2.
Under the CHIPS Act, Samsung received huge subsidies to boost investment in the US. It’s worth noting that the Biden govt awarded a 12% subsidy of Samsung’s total investment, which is significantly higher than Intel and TSMC’s subsidy.
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Samsung’s first 3nm Exynos 2500 chip could outpace Snapdragon 8 Gen 4 in power efficiency. Both chipsets will power the next-gen Galaxy flagships, scheduled for an early 2025 launch. Recent input suggests that Exynos is returning as a tough rival to Snapdragon.
The Exynos 2500 will be made on Samsung’s 2nd-gen 3nm process technology. The S24’s Exynos 2400 chipset impressed the industry with significant improvements over its predecessor. The company appears to be leveling up the game next year.
Thanks to the cutting-edge process node, Samsung’s next Exynos could finally surpass its Snapdragon counterpart in power efficiency. The company may utilize its advanced FOWLP in the Exynos 2500 to make it run at higher clock speeds at the same power consumption level.
Qualcomm is facing power efficiency concerns with its recent Snapdragon chips. Due to reduced efficiency, phone makers are forced to bring up to 5000mAh battery. Samsung apparently seized this opportunity to bring back its in-house Exynos back to the contest.
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Following Google, Meta, Apple and Microsoft, Samsung and Intel joined the race to develop next-gen AI processors. Aimed to lead AI semiconductor tech, both companies launched chips addressing NVIDIA GPU shortcomings, including price and performance per watt.
After completing the development of MACH-1, Samsung has recently started working on MACH-2. The company has also supplied MACH-1 prototypes to major IT firms in South Korea (Naver) and other parts of the world to gather feedback for MACH-2 development.
Intel launched its latest AI semiconductor – Gaudi 3, collaborating with Naver. The company aims to counter NVIDIA GPU drawbacks, particularly in price and performance per watt. Notably, Intel’s Gaudi 3 offers over 40% better power efficiency than NVIDIA GPUs.
Tech giants launching AI chips also prioritize energy efficiency. Google Cloud’s TPU “v5p” is 60% more energy-efficient than similar hardware, with a performance of 459 TFlops. Samsung also prioritizes power efficiency in MACH-1 and MACH-2 development.
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