Samsung and Fila collaborates on Galaxy Buds Live in South Korea

Samsung has announced on Tuesday for its latest wireless earbuds in collaboration with global sportswear brand Fila. The company wants to attract more young costumers.

The Galaxy Buds Live Fila Accessory Package will go on sale Wednesday only in South Korea. It will have a price tag of KRW 209,000 around US$175. Samsung said only 2,000 units of the special package will be released in the market.

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South Korean consumers can buy the Galaxy Buds Live via the Kakao shopping channel from 7:30 PM to 9 PM. You can buy the wireless earphones also from FILA’s and Samsung’s websites from September 10.

The package includes the mystic white model of the Galaxy Buds Live wireless earbuds, a mini Fila shoe keyring accessory, and cases with the Fila logo.


Samsung said the latest product targets the MZ Generation, which includes millennials and Generation Z, referring to those born between 1980 and 2010.

The Galaxy Buds Live has a price tag of KRW 209,000 around US$175 with a special package of only 2,000 units.



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